2016 marks the era of augmented reality. The way we use visual information will evolve and become more immersed in the physical world around us. AR will become part of our everyday experience. The request for adapted contents rockets : YouTube already provides thousands of 3D videos and Getty Images has created a new division dedicated to events in 360°.
Videos speak more than text and puts one
in the mood more than an image and have become one of the major communication tools of advertisers. These 3D films break existing barriers and enable the public to enter into the 360° world, creating interactions that were not possible before.